(Episode 4 of the Shop Jersey Shore Podcast)
Curated Fashion With Heart
Step inside Mauve Shoppe Boutique on Bridge Avenue in Point Pleasant and you’ll find more than on-trend dresses, denim and accessories. Owner Samantha Hernandez runs her women’s shop with one goal: helping every customer feel beautiful, seen and powerful. That spirit shines through in Episode 4 of the Shop Jersey Shore podcast, where Samantha sits down with host Lisa Mazzuca to share the highs, lows and lessons of her five-year retail journey.
A Dream of Owning A Clothing Boutique – and an Unexpected Detour
- 2019: Samantha launches Mauve Shoppe from home, hand-pressing tees while parenting two toddlers.
- Pop-up hustle: Coffee shops, hair salons and school vendor nights become her runway for building a loyal following.
- Zoning curveball: After converting an outbuilding into a tiny showroom, a zoning notice forces her to rethink—even as shoppers line up on the porch.
- The pivot: Instead of quitting, Samantha signs a lease at 2801 Bridge Ave. The Point Pleasant storefront opens just 18 months ago and is already thriving.
What Makes Mauve Shoppe Different
| Signature Touch | Why It Matters |
|---|---|
| Small-batch buys | Styles drop in limited runs—no endless re-stocks—so you won’t see your outfit everywhere. |
| Inclusive styling | Shoppers range from 30-something moms to chic 70-year-olds; Samantha’s team loves outfitting real bodies, not mannequins. |
| Nationwide reach | $8 flat-rate shipping (free over $75) brings Jersey Shore style to closets across the U.S. |
| Community pop-ups | Mauve Showcase gives local makers three-month shelf space, plus Instagram features and in-store events. |
| Threads to Thrive | Sponsorship program that gifts complete outfits to women served by area nonprofits such as Providence House. |
Events You’ll Love
- Girlfriends Night — Aug 1 (National Girlfriends Day)
Comedy by Rita Lamar, three rounds of bingo, chair massages and prize baskets from Shore-based businesses. - Meet-the-Maker Saturdays
Candle artisans, permanent jewelry pop-ups, hat bars and more roll through the shop all season.
(Catch full event details in the episode, and follow @ShoppeMauve on IG for the latest.)
Why Samantha Stays Jersey-Shore Proud
From sunset picnics at Seaside’s Sunset Beach to off-peak walks on the Point Pleasant boardwalk, Samantha’s family soaks up every coastal perk. That local love spills into Mauve Shoppe’s product photos (often shot on nearby beaches) and her commitment to partner only with Shore-area vendors for grazing boards, chair-massage add-ons and boutique workshops.
Ready to Refresh Your Wardrobe?
Treat yourself to small-batch styles, feel-good fits and Jersey-Shore hospitality at MauveShoppe.com
Shop online 24/7 or visit the boutique at 2801 Bridge Ave., Point Pleasant, NJ — because you deserve to look as powerful as you feel.
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